Smash London is a arena for new passionate business ideas, new partners and investors to meet and flourish together

On April 25 2019, Scandinavian and British sport/health startups roundup again in London


SMASH London is the capital’s leading opportunity to join business leaders, public sector bodies, investors and the top-tier of British and Nordic start-ups working across tech innovation, physical activity and sport. Together,

SMASH London will explore opportunities for global collaboration for physical activity in the digital age.


The second SMASH London takes place on 25 April, 2019 in Hackney House (25-27 Curtain Road, London).

Why attend?

Join industry leaders from the UK and the Nordics in physical activity, health and digital innovation

See the first iterations of tomorrow’s game-changing innovations before anyone else

Hear from experts across a carefully curated programme of keynotes, panels and debates

Network with a unique combinations of entrepreneurs, investors, policymakers, innovators and sport industry leader

Investors, partners and startups all need to be inspired and to find the right partners.

What’s on the Agenda?

Confirmed topics include

Understanding The Consumer: How physical activity and sport can understand the next generation of digital consumers

Innovating with Open Data: Seeking digital transformation in physical activity through open data

Winning Strategies: Creating mobile-first and wearable-first experiences that enable people to live happier, healthier lives

The Athlete’s Contribution To The Tech Ecosystem: How high-performance athletes and the SportTech & HealthTech system can work together to achieve social outcomes

Sport and STEM: Exploring sport’s role in STEM education and the importance of ensuring the current and next generation have the skills, diversity of thoughts, ideas and experiences to contribute to social change through technology


Confirmed so far (updated 25 February)

Alex Zurita, Specialist Advisor – Technology for Participation, London Sport

Federico Winer, Head of Entertainment Industries, SAP

Sam Tolomei, Business Development Manager, Google Play

Richard Norris, Programme Manager, Open Data Institute

Lisa Markey, Executive Director, thinkBeyond Talent

Mark Fletcher, Founder and CEO, Pitchero

Radha Balani, Director of Strategy, thinkBeyond