Nordea Life Innovation Challenge

Nordea Life is in the search of startups and/or growth companies that would bring added value to their new MyLife Go insurance concept. In having MyLife Go the users can add more benefits to their insurance by living a healthier, more active lifestyle.

The Innovation Challenge is in the search of different kind of solutions. For example, the possibilities for startups and growth companies are in:

  1. Measuring recovery, nutrition, sleep, general wellbeing
  2. Gamifying the concept
  3. Community building possibilities
  4. Artificial Intelligence solutions
  5. Intelligent health advisor (bot or equivalent solution)

The time frame for the applications is:

First round between 3.7.2018 to 10.9.2018
14.9.2018 the top 20 are announced and further interviewed
1.10.2018 the top 10 are announced and further interviewed
15.10. the top 3 are announced and will have the opportunity to pitch their product at Smash Helsinki 8.11.2018 at Korjaamo in Helsinki where the winner will be announced.

Apply now by sending is a brief description of your company (either in Finnish or English) to The application should include:

  1. Company size (employees)
  2. Revenue
  3. An example of a past project
  4. Brief idea what the company has to offer for Nordea Life