Nordea is the lead partner of Smash Helsinki!

This year Nordea is doubling their presence at Smash 2018 in Helsinki, as both Nordea Life and Nordea Startup & Growth are participating in the event.  “It is great to be involved in Smash with such a large group of people.”

Seeking new partners

Nordea Life aims to be a modern and innovative life insurer. We are continuously developing our services together with our customers and partners. One of the big new trends in the insurance business is the customers’ desire to influence their insurance policies with their own choices. In May, we addressed this need by offering the MyLife Go service as an add-on to our life insurance policies. The service allows customers to increase their insurance cover by being more active physically and to help those in need through charity campaigns. Since wellbeing is more than just physical exercise, we are actively seeking new ideas and partners for developing MyLife Go. With this in mind, Smash is the perfect partner for us, and we intend to find some wild ideas for developing the service through the Nordea Life Innovation Challenge. You can still apply for the competition – the application period does not close until 10 September 2018!

Come and network

The national Nordea Startup & Growth unit will again be engaging with and mentoring companies at the event this year. With a team of 25 people, we serve 2,500 startups in Finland, specialising in loans for startups and growth companies. In addition, we offer crowdfunding, venture funding and junior loans as alternatives. We can apply the EU guarantee scheme to certain loans, allowing us to push their costs down to a very reasonable level. We also connect our customers to VC funds and business angels in our network so they can obtain much-needed investment, helping them to solve their growth challenges. At Smash Helsinki, you will recognise us from our blue hoodies – come over for a chat!

Text: Tiia Kaipainen, Nordea
Photo: SMASH Helsinki 2017/Tomi Hänninen