What is Smash ?


Smash is the world’s first meeting place where sports, passion and technology will find each other.

Smash rocked the sports world for the first time on November 29th, 2016 at Kattilahalli in Suvilahti, Helsinki. Altogether, 400 participants from ten different countries participated the event.

On 2017 Smash changed a higher gear. World’s second Smash was held on November 28th–29th, 2017 in Helsinki. The SMASH participants were represented by 79 startups, 30 investors, and different actors from sports and health genres. Altogether, over 500 participants representing 46 nationalities participated to the two-day event.

In 2018 the Smash is heading abroad. The first ever Smash satellite event, SMASH London, was organized in May and SMASH Iberia will be organized in October.


Smash is dedicated to sport, health, technology and start-ups. Smash is an arena for curiosity, meeting and developing, where new perspectives, ideas and partners are waiting to be found. The arena caters for all sport, from elite sports to keeping fit as well as for spectators. At Smash we develop sports and technology in an appropriate form of co-operation.

Smash takes place on November 8, 2018 in Korjaamo, Helsinki.


For us at Smash, sport is the greatest source of passion and enthusiasm. That is why we are willing to work tirelessly, so that both playing and following sport should always be more fun and more rewarding.

We want to exceed the limits by bringing together the best ideas from sport and technology. The first of its kind in the world, we offer a meeting place where sports, passion and technology will find each other.


One needs to be inspired, to overcome the challenges of everyday life or to find the right partners. Another is developing an innovative technology or service, in which lies new opportunities. So a platform is needed where the missing pieces can fall into place.

At Smash we inspire and make ideas into reality. One can find something new, while another can move forward. Together we can find something that at present doesn’t even exist. The shackles of everyday life can be stripped off for a moment to indulge in the flow of sport.

The miracle isn’t that I finished. The miracle is that I had the courage to start.

― John Bingham

Why attend?

Latest News

First speakers announced: Welcome Benjamin Penkert and Dr. Paul Clayton!

SMASH Helsinki proudly announces the first speakers of the forthcoming event in November: Benjamin Penkert Benjamin is providing the world with data & insights about SportsTech startups and the surrounding ecosystem. He has been…

Read More

Nordea is the lead partner of Smash Helsinki!

This year Nordea is doubling their presence at Smash 2018 in Helsinki, as both Nordea Life and Nordea Startup & Growth are participating in the event.  "It is great to be involved in Smash with such a large group of people." Seeking…

Read More

It is health that is real wealth and not pieces of gold and silver.

– Mahatma Gandhi


SMASH 2018 Programme will be published in October.



Don’t count the days, make the days count

– Muhammad Ali


Smash presents key speakers from the top of their fields

Mervi Kallio

Journalist MTV

Morgan Lake

Athlete Team GB

Albert Mundet

Head of Knowledge FC Barcelona

Michael Quarshie

CEO, Founder MealLogger

Weldon Green

Sport Psychology Trainer Mind Games Consulting

Natalia Karbasova

Founder, Organizer FitTech Meetup

Emmi Jouslehto

CEO, Co-founder Arilyn

Lars Stegelmann

Executive Vice President Nielsen Sports

Ollie Phillips

Director - Digital Transformation PWC

KooPee Hiltunen

Director Neogames

Mary Liz McCurdy

Global Head of Health & Fitness Google Play Apps BD

Bruce Oreck

Executive in Residence Aalto University

Sami KuuselaSami Kuusela

Co-founder Underhood

Antti Pihlakoski

Council Member IAAF, EAA

Olli-Pekka Takanen

Head of Hockey Telia Finland

Marko Yrjövuori

Medical Trainer Finnish National Basketball Team

Tommi Pärmäkoski

Sport Performance Coach Pelicans