What is Smash ?


Smash is the world’s first meeting place where sports, passion and technology will find each other.


Smash is dedicated to sport, health, technology and start-ups. Smash is an arena for curiosity, meeting and developing, where new perspectives, ideas and partners are waiting to be found. The arena caters for all sport, from elite sports to keeping fit as well as for spectators. At Smash we develop sports and technology in an appropriate form of co-operation.

Smash takes place on November 8, 2018 in Korjaamo, Helsinki.


For us at Smash, sport is the greatest source of passion and enthusiasm. That is why we are willing to work tirelessly, so that both playing and following sport should always be more fun and more rewarding.

We want to exceed the limits by bringing together the best ideas from sport and technology. The first of its kind in the world, we offer a meeting place where sports, passion and technology will find each other.


One needs to be inspired, to overcome the challenges of everyday life or to find the right partners. Another is developing an innovative technology or service, in which lies new opportunities. So a platform is needed where the missing pieces can fall into place.

At Smash we inspire and make ideas into reality. One can find something new, while another can move forward. Together we can find something that at present doesn’t even exist. The shackles of everyday life can be stripped off for a moment to indulge in the flow of sport.

The miracle isn’t that I finished. The miracle is that I had the courage to start.

― John Bingham

Why attend?

It is health that is real wealth and not pieces of gold and silver.

– Mahatma Gandhi


Smash rocked the sports world for the first time on November 29th, 2016 at Kattilahalli in Suvilahti, Helsinki. Altogether, 400 participants from ten different countries participated the event.

On 2017 Smash changed a higher gear. World’s second Smash was held on November 28th–29th, 2017 in Helsinki. The SMASH participants were represented by 79 startups, 30 investors, and different actors from sports and health genres. Altogether, over 500 participants representing 46 nationalities participated to the two-day event.

Don’t count the days, make the days count

– Muhammad Ali

Latest News

Nordea Life Innovation Challenge

Nordea Life is in the search of startups and/or growth companies that would bring added value to their new MyLife Go insurance concept. In having MyLife Go the users can add more benefits to their insurance by living a healthier, more…

Read More

Eyes on China – Sports Tech, IPR and Funding 27.6.

At this event, we will talk about the thriving sports tech field of the Nordics and China’s call for related Nordic innovations. We are also going to learn how to deal with intellectual property rights issues when doing business in China,…

Read More


Smash presents key speakers from the top of their fields

Mervi Kallio

Journalist MTV

Morgan Lake

Athlete Team GB

Albert Mundet

Head of Knowledge FC Barcelona

Michael Quarshie

CEO, Founder MealLogger

Weldon Green

Sport Psychology Trainer Mind Games Consulting

Natalia Karbasova

Founder, Organizer FitTech Meetup

Emmi Jouslehto

CEO, Co-founder Arilyn

Lars Stegelmann

Executive Vice President Nielsen Sports

Ollie Phillips

Director - Digital Transformation PWC

KooPee Hiltunen

Director Neogames

Mary Liz McCurdy

Global Head of Health & Fitness Google Play Apps BD

Bruce Oreck

Executive in Residence Aalto University

Sami KuuselaSami Kuusela

Co-founder Underhood

Antti Pihlakoski

Council Member IAAF, EAA

Olli-Pekka Takanen

Head of Hockey Telia Finland

Marko Yrjövuori

Medical Trainer Finnish National Basketball Team

Tommi Pärmäkoski

Sport Performance Coach Pelicans

Ability may get you to the top, but it takes character to keep you there.

– John Wooden


All rights reserved.
Please be advised that the schedule might be subject to change.


When you’ve got something to prove, there’s nothing greater than a challenge.

– Terry Bradshaw


Main Partners

Corporate Partners

Support Partners


Nordic Sports Tech Challenge

Fact Sheet

Congratulations to the winners:

Wearable Tech: Sweetzpot (Norway)
Fan Experience: Wiral Technologies (Norway)
AR/VR: Zero Parallax Technologies (Sweden)
eSport: Challengermode (Sweden)
AI: Captimax Sports Media (Sweden)

The Health Track Pitching Competition

Fact Sheet

Congratulations to Diske Oy for winning the Competition!

Startups at the pitching competitions


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Meet team Smash

Our Smash team combines a long and varied experience of exercise and sport. We have gained this experience among others from sports governing bodies, sports clubs and other organisations in the field. Burning passion for sports as well as for the world of start-ups unite us. In these worlds amazing stories and results are created with passion, will and talent. We want to offer a ground-breaking platform where people are empowered to act and achieve new heights.

Tommi Kolehmainen

+358 400 885 088

Miikka Neuvonen

+358 50 309 8249

Arto Ahola

co-founder, head of SMASH London
+358 400 938 666

Anu Haapalainen

head of communications
+358 40 565 3946

Jan Erola

development director
+358 40 506 4612

Teemu Vaarakallio

program manager
+358 40 749 1793

Esa Niemi


Roger Talermo


Mikko Vanni